Conversion Optimization Agency

We are experts in understanding your ideal customer, helping you get the most out of every visitor.

Conversion Optimization Agency

We are experts in understanding your ideal customer, helping you get the most out of every visitor.

Are you missing innovation targets? Are customers not buying your product?

As an upper manager with a technical background overseeing a big team of middle managers, you might be interested in new technology trends, but don’t have time to explore innovative technology in depth anymore. As someone in the position of a Chief Digital Officer, you might’ve lost touch with new tech and best practices, forced to rely too heavily on your middle management and knowledge events (GDI) to stay up to date with future trends. Your innovation scouts might be doing a less-than-ideal job, delivering no tangible results like increased customer engagement and conversions by harnessing new, powerful practices. With low accountability and bad KPIs, you might wonder “digital transformation” is just a buzzword, hoping it’s replaced by something more concrete and measurable like AI. Plus, what can be more frustrating is just not having the budget to foster innovation.

From stable growth optimization to effective marketing techniques, B-works can help you find the right customer the right way.

B-works: Your trusted conversion rate optimization agency

With B-works, you have the support of an innovation super-hub that you can trust, be mutually honest with, and find relief in with our proven work experience. Put to rest your concerns about making M&A deals with startups with no experience in delivering concrete results. Forget your worries about having to listen to someone who steers a big ship without knowing how to effectively navigate icebergs. Instead, get state of the art help from Design Thinking and Lean Start-up experts. With B-works, you have a world-class interdepartmental team that explores, ideates, and validates new business models quickly and cost-effectively, testing them in the market with tangible metrics, and seamlessly incorporating them as part of your business unit once proven. Choose B-works as your conversion optimization company and free up management time to do the things you want to do, backed by individuals who go beyond the advice, staying on for implementation and validation.

B-works has a proven track record of optimizing processes to maximize customer conversions. Have a look at our project portfolio to see how.

Why Conversion Rate Optimization?

For the success of your product or service, conversion optimization can be vital. Every visitor that lands on your website or app is a potential customer. A high conversion rate directly reflects how well you’re engaging and communicating with your customer, offering something of value, to someone who finds value in it. Conversion Optimization is all about understanding and transforming lost sales. and is designed to help you get more out of the money you invest. Simply put, it is the most powerful marketing technique out there because it fetches more conversions from the existing visitors without you having to spend a fortune on advertising or SEO.

With B-works, you get experienced professionals who are experts in understanding your ideal customer, helping you get the most out of every visitor. We do the research and ideation to clearly define your customer personas, giving you insights into the different stages of a customer’s purchase to help you significantly improve your conversion rate.

For an in-depth look into how we go about optimizing your conversations rates, please go through our blog post.

The B-works Approach: How we maximize your conversions

B-works mainly specializes in the most powerful analytic tool available today: Google Analytics. With GA, we record user behaviour and website performance like never before, collecting extensive data on the individual subpages. We then estimate the various performance-enhancing key figures involved, such as the time spent on a page, the use of certain keywords and keyword combinations, the number of interactions, and the user behaviour on the individual pages.

Furthermore, your most relevant business KPIs can be defined through performance tracking. In terms of the number of users, this would be, for example, the bounce rate or the interaction rate. For SEO, it would be metrics such as the pages visited before or how the visitor landed on your website (organic or paid search). In addition to measuring the entire website data, we also perform segmented measurements: This enables you to obtain data either from a specific campaign or individual product categories.

Why performance tracking and continuous optimization is so important is because it is the best way to gauge how well the previously defined marketing goals have been achieved, and to keep improving based on the data analyzed. This form of web analysis not only gives crucial insights into where the strengths of your business pages are, but where are the weaknesses present as well. You can then keep course-correcting accordingly so that the page is gradually optimized to its best version. This naturally translates into higher engagements, higher click-throughs, and higher conversions.

All set to bring those conversion numbers up and bounce rates down? Get in touch.

Our Expertise

01Strategy & Ideation

We help you gain clarity in defining your goals, developing a strategy and determining requirements. Start the implementation phase with a solid base.

  • Analyzing the status quo including internal, and external factors
  • Ideation and shortlisting high-potential innovations in your organization
  • Defining and understanding your business case
  • Positioning and creating a value proposition
  • Defining the innovation roadmap with epics, user stories, and features
  • Creating a project approval documentation including budget and timeline
02User Experience Design

We are skilled in creating human-centered experiences using Design Thinking to develop user-friendly prototypes. After a prototype is developed and tested with real users, we develop the final responsive designs that are built to work fluidly across all devices.

  • Defining customer personas and understanding their needs
  • Crafting empathetic solutions
  • Creating prototypes
  • Validating with lead users
  • Designing the user experience for desktop and mobile devices
03Software and Web Development

We are coding geeks at the core, proudly developing ambitious software, applications, and user-friendly CMS websites with Drupal and WordPress – for both end-users and administrators. At B-works, we are a passionate group of coders who brainstorm and deliver innovative solutions.

  • Defining software architecture
  • Developing front-end and back-end for software applications
  • Developing user-friendly CMS websites with Drupal and Wordpress
  • Developing APIs to external applications
  • Setting up CRM, and ERP
  • Implementing automated testing
04Project Management

We are agile and certified Scrum Product Owners who help you write inspiring user stories, plan, and keep your project on track.

  • Setting-up release plans
  • Writing epics and user stories
  • Sprint planning, review, and retrospective
  • Project progress and budget reporting
05Maintenance

We offer proactive and reliable maintenance services to sustain your product quality. After we go live, we ensure that your software application or website stays up to date and safe with the latest security patches, modules, and updates.

  • Automated error logging
  • Proactive security and module updates
  • Regular version updates
  • Ongoing maintenance

How We Help Clients

Symptoms of missing product market fit

IST AG

IST AG is one of the leading manufacturers of physical, chemical and biological sensors.

ÖKK

ÖKK is a Swiss insurance with a client base of over 175,000 private individuals and 14,000 companies.

Pistor

Trading & service company for all things food: from bakery and confectionery to catering and care.

Our Approach

We’re Human Centric

We build digital products that our users love because we genuinely believe that the positive power of technology is transformational.

We’re Full Service

From assessing the market for the best product fit to designing agile business strategies for perpetual success to implementation and execution on the ground - we handle the entire value creation chain of a digital product.

We’re Educators

We give back to the community by educating on the topics of new business model validation and digital product development.

We’re Accountable

We’re not just consultants. We’re not just implementers. We’re seasoned entrepreneurs who work together with faith in each other’s domain experience to give you the accountability you can always count on.

FAQ

Can I reprint or distribute B-works publications?

Design Thinking is a systematic, human-centered approach to ... Read More

Can I reprint or distribute B-works publications?

Design Thinking is a systematic, human-centered approach to ... Read More

How do I obtain permission to republish an article or an excerpted exhibit?

Design Thinking is a systematic, human-centered approach to ... Read More

How do I obtain permission to republish an article or an excerpted exhibit?

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What is Design Thinking?

Design Thinking is a systematic, human-centered approach to ... Read More

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Find out how we can help you find Product Market Fit: