Digital Marketing Agency

Get your story told by marketing masters in a way that engages, inspires and compels.

Digital Marketing Agency

Get your story told by marketing masters in a way that engages, inspires and compels.

Is your product built right for the market? Is it reaching the right target audience?

As a tech-oriented C-suite officer heading a team of middle managers, you might be very interested in new technologies and marketing trends but feel time-bound to thoroughly explore innovative solutions that’ll revolutionize your business. Losing touch with upcoming technologies can force you to rely too heavily on your middle management knowledge events (GDI) to stay up to date with future trends. Your innovation scouts might be performing under par, giving you no real results like increased customer engagement and conversions brought about by new, powerful marketing techniques. With persistently low accountability and bad KPIs, you might be left wondering that “digital transformation” is just a buzzword, hoping it to be replaced by something more concrete and measurable like AI. Moreover, what can be most frustrating is just not having the budget to foster innovation.

If your product doesn’t reach the right audience through the right portals, success will continue to escape you. B-works can help you engage with potential customers in ways new and old, inspiring revisits and compelling loyalty.

B-works: Your trusted online marketing agency

With B-works, you get the support of an innovation super-hub that you can trust, be mutually honest with, and find relief in with our proven work experience. Forget your worries about entrusting M&A deals in startups who barely get any concrete results, and lending ear to someone who steers a big ship without the skill to effectively navigate icebergs. Get state of the art help instead from Design Thinking and Lean Start-up experts.

With B-works, you have a world-class interdepartmental team that explores, ideates, and validates new business models quickly and cost-effectively. We then test these in the market using tangible metrics, and once proven, seamlessly incorporate them as part of your business unit. Choose to work with B-works and be backed by individuals who go beyond the advice, staying on for implementation and validation. We are your experienced digital marketing company who’ll free up important management time for you to do the things you want to do.

B-works has a proven track record of employing marketing techniques that maximize reach, engagement, and conversions. Have a look at our project portfolio to see how.

Why Digital Marketing?

When you see the core benefits that online marketing can have for your business, you’ll realize that few things are more worthwhile. Digital marketing is simply the most powerful tool you can wield to attract and engage the right audience – your ideal consumer who finds value in the value you offer.

More objectively speaking, here are a few reasons why online marketing today dwarfs traditional offline techniques in significant ways:

  • Knowing and defining the target group you provide the most value to is winning half the battle. Online marketing channels help you pin that down like never before using measurable metrics such as age, gender, buying interests, hobbies, and travel behaviour, giving you valuable insights based on tangible data.
  • The flexibility of online marketing campaigns allows you to freely define your marketing scope from local to global, opening up the worldwide market as a scalable form of advertising.
  • The preciseness of digital analytic tools in measuring KPIs (eg - number of product purchases or sales per budget invested) empowers you to enhance the effectiveness of your marketing campaign through the concrete power of numbers.
  • The comprehensive data on user behaviour enables you to test and improve in fast and short iterative cycles, so you can continuously optimize product and marketing measures to use your budget more efficiently (conversion optimization).
Online Marketing: How B-works does it
  • First step: we work with you to define the goals of your company that we aim to target, along with the best KPIs that can be used to reliably measure success.
  • Then, a marketing plan is drawn up in which real market data is used to calculate the maximum (advertising) budget per purchase (cost per conversion) that can be used to become profitable.
  • As a third step, we use a small budget to test various online marketing channels for comparing efficiency (conversion rate) among the various target groups. After a test period of around a month, the data is analyzed and the marketing channels with the worst results are switched off, while the remaining part of the budget is allocated to the more effective marketing channels.
  • As ongoing measures, the campaigns on the various channels (e.g. AdWords) are therefore further optimized every month in order to reduce the costs per click and the costs per transaction (conversion), thereby increasing the profitability of the marketing campaigns with constant or increasing sales.

On the lookout for a great online marketing agency that can create fantastic marketing campaigns for your business? We are a click away!

Our Expertise

01Strategy & Ideation

We help you gain clarity in defining your goals, developing a strategy and determining requirements. Start the implementation phase with a solid base.

  • Analyzing the status quo including internal, and external factors
  • Ideation and shortlisting high-potential innovations in your organization
  • Defining and understanding your business case
  • Positioning and creating a value proposition
  • Defining the innovation roadmap with epics, user stories, and features
  • Creating a project approval documentation including budget and timeline
02User Experience Design

We are skilled in creating human-centered experiences using Design Thinking to develop user-friendly prototypes. After a prototype is developed and tested with real users, we develop the final responsive designs that are built to work fluidly across all devices.

  • Defining customer personas and understanding their needs
  • Crafting empathetic solutions
  • Creating prototypes
  • Validating with lead users
  • Designing the user experience for desktop and mobile devices
03Software and Web Development

We are coding geeks at the core, proudly developing ambitious software, applications, and user-friendly CMS websites with Drupal and WordPress – for both end-users and administrators. At B-works, we are a passionate group of coders who brainstorm and deliver innovative solutions.

  • Defining software architecture
  • Developing front-end and back-end for software applications
  • Developing user-friendly CMS websites with Drupal and Wordpress
  • Developing APIs to external applications
  • Setting up CRM, and ERP
  • Implementing automated testing
04Project Management

We are agile and certified Scrum Product Owners who help you write inspiring user stories, plan, and keep your project on track.

  • Setting-up release plans
  • Writing epics and user stories
  • Sprint planning, review, and retrospective
  • Project progress and budget reporting
05Maintenance

We offer proactive and reliable maintenance services to sustain your product quality. After we go live, we ensure that your software application or website stays up to date and safe with the latest security patches, modules, and updates.

  • Automated error logging
  • Proactive security and module updates
  • Regular version updates
  • Ongoing maintenance

How We Help Clients

Symptoms of missing product market fit

IST AG

IST AG is one of the leading manufacturers of physical, chemical and biological sensors.

ÖKK

ÖKK is a Swiss insurance with a client base of over 175,000 private individuals and 14,000 companies.

Pistor

Trading & service company for all things food: from bakery and confectionery to catering and care.

Our Approach

We’re Human Centric

We build digital products that our users love because we genuinely believe that the positive power of technology is transformational.

We’re Full Service

From assessing the market for the best product fit to designing agile business strategies for perpetual success to implementation and execution on the ground - we handle the entire value creation chain of a digital product.

We’re Educators

We give back to the community by educating on the topics of new business model validation and digital product development.

We’re Accountable

We’re not just consultants. We’re not just implementers. We’re seasoned entrepreneurs who work together with faith in each other’s domain experience to give you the accountability you can always count on.

FAQ

Can I reprint or distribute B-works publications?

Design Thinking is a systematic, human-centered approach to ... Read More

Can I reprint or distribute B-works publications?

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How do I obtain permission to republish an article or an excerpted exhibit?

Design Thinking is a systematic, human-centered approach to ... Read More

How do I obtain permission to republish an article or an excerpted exhibit?

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What is Design Thinking?

Design Thinking is a systematic, human-centered approach to ... Read More

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Find out how we can help you find Product Market Fit: