B-works: Your trusted online marketing agency

With B-works, you get the support of an innovation super-hub that you can trust, be mutually honest with, and find relief in with our proven work experience. Forget your worries about entrusting M&A deals in startups who barely get any concrete results, and lending ear to someone who steers a big ship without the skill to effectively navigate icebergs. Get state of the art help instead from Design Thinking and Lean Start-up experts.

With B-works, you have a world-class interdepartmental team that explores, ideates, and validates new business models quickly and cost-effectively. We then test these in the market using tangible metrics, and once proven, seamlessly incorporate them as part of your business unit. Choose to work with B-works and be backed by individuals who go beyond the advice, staying on for implementation and validation. We are your experienced digital marketing company who’ll free up important management time for you to do the things you want to do.

B-works has a proven track record of employing marketing techniques that maximize reach, engagement, and conversions. Have a look at our project portfolio to see how.

Why Digital Marketing?

When you see the core benefits that online marketing can have for your business, you’ll realize that few things are more worthwhile. Digital marketing is simply the most powerful tool you can wield to attract and engage the right audience – your ideal consumer who finds value in the value you offer.

More objectively speaking, here are a few reasons why online marketing today dwarfs traditional offline techniques in significant ways:

• Knowing and defining the target group you provide the most value to is winning half the battle. Online marketing channels help you pin that down like never before using measurable metrics such as age, gender, buying interests, hobbies, and travel behaviour, giving you valuable insights based on tangible data.
• The flexibility of online marketing campaigns allows you to freely define your marketing scope from local to global, opening up the worldwide market as a scalable form of advertising.
• The preciseness of digital analytic tools in measuring KPIs (eg - number of product purchases or sales per budget invested) empowers you to enhance the effectiveness of your marketing campaign through the concrete power of numbers.
• The comprehensive data on user behaviour enables you to test and improve in fast and short iterative cycles, so you can continuously optimize product and marketing measures to use your budget more efficiently (conversion optimization).

Online Marketing: How B-works does it

• First step: we work with you to define the goals of your company that we aim to target, along with the best KPIs that can be used to reliably measure success.
• Then, a marketing plan is drawn up in which real market data is used to calculate the maximum (advertising) budget per purchase (cost per conversion) that can be used to become profitable.
• As a third step, we use a small budget to test various online marketing channels for comparing efficiency (conversion rate) among the various target groups. After a test period of around a month, the data is analyzed and the marketing channels with the worst results are switched off, while the remaining part of the budget is allocated to the more effective marketing channels.
• As ongoing measures, the campaigns on the various channels (e.g. AdWords) are therefore further optimized every month in order to reduce the costs per click and the costs per transaction (conversion), thereby increasing the profitability of the marketing campaigns with constant or increasing sales.

On the lookout for a great online marketing agency that can create fantastic marketing campaigns for your business? We are a click away!