Product Market Fit Consultancy

We’re experts in understanding your ideal customer, moulding your product for an audience that loves to see, buy, and talk about it.

Product Market Fit Consultancy

We’re experts in understanding your ideal customer, moulding your product for an audience that loves to see, buy, and talk about it.

Losing out on customers? New digital products just not working?

As a CEO or high-level executives, disruptive innovation and transformative technologies might be a priority you aren’t able to give due diligence to. You might feel inspired to integrate a new tech-enabled business model, but feel uncertain about the best way to implement it. Are you spending a major chunk of your budget annually on big consultancy firms like McKinsey or BCG yet still feel insecure about the future? Do you find yourself frustrated with status quo consultants who call themselves experts of innovation without displaying any concrete results? Are you concerned about decreasing profits and increasing client churn rate owing to an out-of-date current business model? Are you looking for new USPs, strong value proposition, and perfect positioning to have a clear advantage over your competitors?

Then B-works is the digital strategy answer you are looking for.

B-works: Your trusted digital strategy development partner

Got pressing digital strategy problems? We are your digital strategy solution. We are your innovation lab and business creation hub with proven experience in building digital products, verifying validity with tangible KPIs, and successfully releasing it to your target market. As a digital consultancy with a proven track record in business strategy, you can trust in our rich experience and sound advice to bring about digital transformation across industries and IT challenges. We realize your status quo, define reliable performance metrics that are most applicable for your business, then devise a best-fit strategy to achieve your digital targets.

Our approach to strategy is hand-on: from inception to implementation all through to validation, we ensure the processes flow well every step of the way. We are your three-in-one innovator, doer, and prover, providing you with an ultimate digital solution with strong tactics and stronger KPIs. Work with B-works as your digital strategy consultancy firm and formulate a business model that is desired by your competitors, is complementary with your competencies, has a high profit margin, and displays a high barrier to entry at the same time.

Reach out to us before committing: let us do a preliminary audit. We’ll discuss your starting position, your goals, and our opinion on your winning chances. If we see that there’s a potential fit, we can consider working together. (We do two free audits per month.

Why opt for a Product Market Fit Company?

The biggest problem we’ve faced while providing digital strategy consultancy to companies is that they think they have the right product-market fit, when they don’t.

It’s important to grasp what product-market fit actually means. Simply put, product-market fit is the scenario of sustenance for a company, in which their target audience is buying, using and telling fellow consumers about the company’s product or service in numbers large enough for the company to maintain growth and profitability. In other terms, product-market fit is finding the right market and developing the right product to satisfy that market. If your product supply matches with market demand, you have a product-market fit.

As simple as it might sound, it can be as difficult to do. With no reliable metrics in place for accurate evaluation, and no proven processes to follow through on insights, you can quickly find yourself riding the down curve of the profit-margin graph. That is why before you develop a product, you need to confirm that enough people will be willing to use it and pay for it. Often, focusing more on important strategic goals such as growth or upselling existing users can be counterproductive if you haven’t sufficiently determined that your product is good for the market and will generate a profit. That is why, you need product-market fit professionals on your side that have experience and expertise in getting you across the finish line.

What is your goal today? Have a look at all our digital strategy solutions to help you get there dream big, aim well, and always hit the target.

The B-works bonus

Why top-level executives go the B-works way:

  • What is the best way to make digital products that your target audience loves? By finding product-market fit. We help you do just that by developing the ideal product through design thinking, lean startup, and agile software development.
  • The competencies we offer have a history of proven success with both international corporations and innovative startups. With us, you get experience and expertise you can trust to find simple answers to complicated problems.
  • We are a full-stack agency with a complete digital solution: from ideation to implementation to validation. After the ideation phase with design thinking is completed, we help you develop your product MVP with a team of UX designers, software developers, and digital marketers using Scrum. At the same time with lean startup, conversion rate optimization is done continuously by validating value aims and growth hypotheses with wide-ranging product improvement tests. What is proven to be working through tangible data is reserved and implemented further, while the rest is improved or removed until success KPIs are achieved.

Payment Plans



10% reduction if the project budget it paid up front. Interesting for Corporations that need clear budget contingencies.



50% downpayment of project budget. Once the first half is used-up in terms of worked hours, the remainder of the budget is invoiced monthly. Interesting for SMEs who want to optimize liquidity.



We divide 110% of the project budget into 12 convenient monthly payments. Interesting for Start-ups who need to keep their burn rate low and extend the runway.


With B-works, you bear no risk. We play our strengths well and proudly offer our proven services to your company. If you are not satisfied with our service, we offer a 100% money-back guarantee.

A thorough audit to understand your business goals
A precise shortlist of your project in a discovery phase
Design thinking to understand, define and conceptualize your prototype
B-works: How we plan your smart way ahead
PHASE 1: Analysis and Strategy Development

In the first phase, we determine your status quo and come up with concepts that represent your business vision. This strategy ideation is the result of the following activities:

  • Interviewing internal and external stakeholders to understand their desires and expectations
  • Calculating business affordables to find out what pro-budget resources are available for planning, implementation and funding
  • Proactively generating, validating, and defining the company's KPIs and goals
  • Technical ecosystem check to understand the technical status quo, design the system architecture, and devise an implementation plan for software development
  • Creating four to six customer personas that compositely represent usage profiles and requirements of the customers for unanimous implementation in company products, services or adaptations

Support for Digital Executives

PHASE 2: Implementation and Agile Software Development

In the next step, B-works translates your business requirements into a powerful technology architecture that is responsive across multiple devices (desktop, tablet and mobile), regardless of the OS. Due to our expertise in JavaScript frameworks (AngularJS, VueJS, NodeJS), object-based frameworks (Symfony), and open-source content management platforms (Drupal 8), we are fully capable of developing a robust, secure and easy-to-maintain website or app that will advance your company to newer heights.

PHASE 3: Data Analysis, Tracking, Iterative Improvements And Reporting

Once the product prototype has been built, we harness the power of performance tracking tools and analytics to measure the data most relevant for your business goals. We then test continuously and improve iteratively to formulate insights that give you a clear overview of your business affordables and KPIs.

PHASE 4: Knowledge Transfer

Once the first three phases have been carried out, we do a complete knowledge transfer to you and your team. We ensure best processes to provide your internal team with concrete knowledge, data, and facts to make the transfer as clear and unambiguous as possible, so your new business direction continues to move smoothly in the right direction.

All set to reform your business with product market fit experts? Let’s work together.

Our Expertise

01Strategy & Ideation

We help you gain clarity in defining your goals, developing a strategy and determining requirements. Start the implementation phase with a solid base.

  • Analyzing the status quo including internal, and external factors
  • Ideation and shortlisting high-potential innovations in your organization
  • Defining and understanding your business case
  • Positioning and creating a value proposition
  • Defining the innovation roadmap with epics, user stories, and features
  • Creating a project approval documentation including budget and timeline
02User Experience Design

We are skilled in creating human-centered experiences using Design Thinking to develop user-friendly prototypes. After a prototype is developed and tested with real users, we develop the final responsive designs that are built to work fluidly across all devices.

  • Defining customer personas and understanding their needs
  • Crafting empathetic solutions
  • Creating prototypes
  • Validating with lead users
  • Designing the user experience for desktop and mobile devices
03Software and Web Development

We are coding geeks at the core, proudly developing ambitious software, applications, and user-friendly CMS websites with Drupal and WordPress – for both end-users and administrators. At B-works, we are a passionate group of coders who brainstorm and deliver innovative solutions.

  • Defining software architecture
  • Developing front-end and back-end for software applications
  • Developing user-friendly CMS websites with Drupal and Wordpress
  • Developing APIs to external applications
  • Setting up CRM, and ERP
  • Implementing automated testing
04Project Management

We are agile and certified Scrum Product Owners who help you write inspiring user stories, plan, and keep your project on track.

  • Setting-up release plans
  • Writing epics and user stories
  • Sprint planning, review, and retrospective
  • Project progress and budget reporting

We offer proactive and reliable maintenance services to sustain your product quality. After we go live, we ensure that your software application or website stays up to date and safe with the latest security patches, modules, and updates.

  • Automated error logging
  • Proactive security and module updates
  • Regular version updates
  • Ongoing maintenance

How We Help Clients

Symptoms of missing product market fit


IST AG is one of the leading manufacturers of physical, chemical and biological sensors.


ÖKK is a Swiss insurance with a client base of over 175,000 private individuals and 14,000 companies.


Trading & service company for all things food: from bakery and confectionery to catering and care.

Our Approach

We’re Human Centric

We build digital products that our users love because we genuinely believe that the positive power of technology is transformational.

We’re Full Service

From assessing the market for the best product fit to designing agile business strategies for perpetual success to implementation and execution on the ground - we handle the entire value creation chain of a digital product.

We’re Educators

We give back to the community by educating on the topics of new business model validation and digital product development.

We’re Accountable

We’re not just consultants. We’re not just implementers. We’re seasoned entrepreneurs who work together with faith in each other’s domain experience to give you the accountability you can always count on.


Can I reprint or distribute B-works publications?

Design Thinking is a systematic, human-centered approach to ... Read More

Can I reprint or distribute B-works publications?

Design Thinking is a systematic, human-centered approach to ... Read More

How do I obtain permission to republish an article or an excerpted exhibit?

Design Thinking is a systematic, human-centered approach to ... Read More

How do I obtain permission to republish an article or an excerpted exhibit?

Design Thinking is a systematic, human-centered approach to ... Read More

What is Design Thinking?

Design Thinking is a systematic, human-centered approach to ... Read More

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Find out how we can help you find Product Market Fit: