The big change
The way we interact with products is changing
More and more, products do not have a physical component. This creates opportunities for new, scalable business models and challenges for the required business, creativity, and technical skills. Today in a short time, innovative business models create with digital products what traditional companies with physical assets needed decades for: with higher profit margins and significantly lower costs. Thanks to software as an asset, digital business models harbor new opportunities to revolutionize entire industries and gain market share.