The perfect business model: real-world examples and success stories They are the success stories of the modern economy: companies like Airbnb and Zalando have revolutionized the way we do business. But what makes these companies so special? In this article, we turn our attention…
Introduction For any startup, getting a product to market quickly and cost-effectively is critical. Building an elaborate product with every possible feature can drain time and resources. A better approach is to release a minimum viable product (MVP). This allows startups to gather real…
Conversion Rate Optimization: Customer Personas And Buying Stages How do we start with Conversion Optimization? A sure-fire guide to get more out of each website visitor by improving your Conversion Rate through Customer Personas and by understanding the different Buying Stages of customers. Overview…
Embracing the Call for a Sustainable Tomorrow https://www.youtube.com/watch?v=ES5pbSXiHD4 As the founder of B-works, I’ve had the honor of working with clients such as the Swiss government, Baloise, the University of Bern, and innovative sensor technologies. Our journey as a digital venture builder has been…
When planning a website or website relaunch for an SME, corporation or organization, choosing the right technology partner is critical. Your technology partner will be with you from the start of the project to launch and beyond, so it’s important to choose them wisely….
Introduction More than ever, our world needs intrepid solutions to the persistent challenges impacting our day-to-day lives. Yet building a company or developing a new product remains exceedingly difficult: the process is riddled with pitfalls from start to finish, particularly for first-time founders. It…
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