Introduction to Lean UX Lean UX is a dynamic, user-focused design approach that streamlines the traditional UX process by emphasizing speed, teamwork, and ongoing learning. It’s a fusion of design thinking, agile development, and lean startup principles. This methodology promotes rapid iterations with cross-functional…
Introduction Every entrepreneur knows that an idea, no matter how revolutionary, is only as good as its execution. In Switzerland’s rapidly growing cleantech sector, the competition is fierce, and the stakes are high. To stand out, you need more than just a great idea;…
The perfect business model: real-world examples and success stories They are the success stories of the modern economy: companies like Airbnb and Zalando have revolutionized the way we do business. But what makes these companies so special? In this article, we turn our attention…
Introduction For any startup, getting a product to market quickly and cost-effectively is critical. Building an elaborate product with every possible feature can drain time and resources. A better approach is to release a minimum viable product (MVP). This allows startups to gather real…
Conversion Rate Optimization: Customer Personas And Buying Stages How do we start with Conversion Optimization? A sure-fire guide to get more out of each website visitor by improving your Conversion Rate through Customer Personas and by understanding the different Buying Stages of customers. Overview…
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