IST AG is one of the world's leading manufacturers of physical, chemical and biological sensors, headquartered in Ebnat-Kappel, Switzerland. As the products are considered complex and in many cases custom-made, the majority of sales are traditionally made through physical channels such as direct sales and trade fairs. Although the previous website already offered its own web store, it did not yet play a significant role strategically.
In addition to explaining complex products on the website, one challenge IST AG faced was that its sales department was overloaded by a high number of customer inquiries. General product inquiries and special requests previously required a great deal of communication.
In order to relieve the sales department in the future, B-works developed and launched a completely new website, including product finder and webshop, together with IST AG. This covers the entire customer journey from initial contact to recommendation and takes into account the requirements of the customers, as well as those of the IST departments, which must be able to map and efficiently implement the individual tasks along the value chain.
Project category: Website with webshop and product configurator
Title: IST Digital
Client: Innovative Sensor Technology IST AG, Switzerland
Industry: B2B, technology, production, sensors
Objectives: Develop a new company website for IST AG, including product finder and webshop. Development of components that allow content managers to easily and quickly create new pages via layout builder and customize them as desired via drag & drop. Simplified contact forms that allow website visitors to send quicker, easier and more targeted inquiries to the sales department, thus reducing the latter's workload in the long term. Designing the website as a mobile-first design. The project included the following activities:
- Discovery workshop with twelve departments at IST to fully identify user needs and problems, create personas, and design customer journeys for specific use cases.
- Design of the website and its components using mockups, which allowed the client to test the design and user experience and provide feedback before the actual implementation.
- Implementation of the complete website, webshop and product configurator in iterative sprints.
B-works role: Discovery, UX/UI design, backend and frontend development
Technology: Drupal 9 (CMS), Drupal Layout Builder
Project scope: 12 months with 5 B-works team members