B2C Marketplace

Cosmobutler

CLIENT Cosmobutler

YEAR 2020

ROLE UX Design, Software and Web Development, Conversion Rate Optimization

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Summary

In March 2020, Cosmobutler was relaunched as an online marketplace for household services. A completely redesigned online presence with a new order process and online shop now allows users to enter their zip code and select a service provider based on customer ratings, price, and other criteria. The first services to go live were apartment cleaning, removal cleaning, window cleaning, textile cleaning, and carpet cleaning - the latter with pick-up and delivery service in the German-speaking part of Switzerland.

Project Category: Digital Product and Web Experience

Title: Cosmobutler Marketplace

Industry: B2C Internet Marketplace

Objectives: Relaunch of the brand new marketplace with a fresh User Experience and Design, CRM for managing orders and a logistics app for delivery management. The existing CI, especially the visual language, prevented the client from being perceived as an innovative and unique company. The objectives included:

Business model ideation
Portraying a fresh image as an innovative, friendly and approachable marketplace
User friendly marketplace for end customers
Customer acquisition strategy through digital marketing combined with A/B testing of landing pages
Scalable CRM for customer service
Order management and delivery application for service providers

B-works role: Strategy and Ideation, User Experience and User Interface Design, Front- and Back-end Development

Technology:

Marketplace: AngularJS Front-end, Laravel Back-end with RESTful API
Website: Drupal 8 CMS
Payment gateway: Stripe

Project size: 200+ days, with 6 B-works team members

Entwicklung von Digitalen Produkten B-works

Full-stack-web-developer-job-berlin-B-works

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Our work

B-works is the CTO of Cosmobutler and has accompanied the startup from the initial phase through growth to an established organization in German-speaking Switzerland. In the role of CTO, B-works supports Cosmobutler with a product owner as an intermediary between business requirements and technological functions. B-works is in charge of software development through its Front and Back-end development teams. Subject-specific experts also handle SEO and marketing tasks.
Cosmobutler is an exciting opportunity for B-works to combine Lean Startup with Design Thinking and Agile Development. It involves a broad range of team members with their respective talents and skills, and draws from experience from developing a Web Experience with an advanced Content Management System (Drupal 8), combined with developing a Digital Product from scratch including Business Model Ideation, User Experience, Software Development (AngularJS and Laravel) and Business Model Validation.

Process and tools:

The following factors were crucial to the successful and timely implementation of this project:

Use of Lean StartUp principles to ideate a Business Model and develop a value hypothesis
Prioritizing and testing new functionality through MVPs (Minimum Viable Products) before launching at a larger scale
Developing 6 customer personas for each of Cosmobutler's target customer typologies, resulting in UX requirements for content, design, and functionality of the website and app
Creating responsive design using Figma in close coordination with developers to ensure technical feasibility
Weekly goal and status reviews between Cosmobutler founder and the B-works team
Weekly sprints with sprint retrospectives, reviews and planning
Front-end and back-end development
Continuous bi-weekly release of product increments
Ongoing customer surveys and reviews with feedback and improvements in future releases
Monthly time and progress tracking with Jira
Monthly review of analytics and ongoing SEO and conversion optimization based on analytics data
User testing, fine tuning of customer personas, user experience design (UX) and iterating of the customer journey

Technologies employed:

Angular JS, Laravel
Drupal 8 CMS

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Key Benefits for the Client

The key challenge in the Cosmobutler project was to develop a user-friendly Digital Product that would integrate seamlessly and meet the needs of the three main stakeholders:

The web platform and marketplace app - which allow customers to order Cosmobutler services easily and quickly.
The SAAS IT system - which lets service providers manage and fulfill their orders, including sending automated invoices and reminders and generating sales statistics.
The driver app - which enables couriers to scan received and delivered shipments and provides all the information needed for deliveries and pick-ups, including track and trace.

Continuous increase of the Conversion Rate after each new A/B testing cycle

Overachievement of the SEO targets with Cost per conversion 80% lower than planned, relevant customer traffic 40% higher than planned, and becoming a market leader in impression market share (market share of ads) on search engines in Switzerland

Delivery within the budget and deadline 6 months after the start of the project

Increased scalability (i.e. automation of the IT platform for Cosmobutler service providers) and reduced number of payment delays

User-friendly CMS with Drupal 8, which allows the client to easily add and manage a variety of service landing pages and content types

Simple to use service provider app, which allows managing orders and resources on any device, including pick-up and delivery

Best of Swiss Web

Nominated for the Best of Swiss Web Award 2020

B2C Marketplace

Cosmobutler

Summary

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Key Benefits for the Client

Best of Swiss Web

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