The key challenge in the Cosmobutler project was to develop a user-friendly Digital Product that would integrate seamlessly and meet the needs of the three main stakeholders:
- The web platform and marketplace app - which allow customers to order Cosmobutler services easily and quickly.
- The SAAS IT system - which lets service providers manage and fulfill their orders, including sending automated invoices and reminders and generating sales statistics.
- The driver app - which enables couriers to scan received and delivered shipments and provides all the information needed for deliveries and pick-ups, including track and trace.
- Continuous increase of the Conversion Rate after each new A/B testing cycle
Overachievement of the SEO targets with Cost per conversion 80% lower than planned, relevant customer traffic 40% higher than planned, and becoming a market leader in impression market share (market share of ads) on search engines in Switzerland
Delivery within the budget and deadline 6 months after the start of the project
Increased scalability (i.e. automation of the IT platform for Cosmobutler service providers) and reduced number of payment delays
User-friendly CMS with Drupal 8, which allows the client to easily add and manage a variety of service landing pages and content types
Simple to use service provider app, which allows managing orders and resources on any device, including pick-up and delivery