Summary
In March 2020, Cosmobutler was relaunched as an online marketplace for household services. A completely redesigned online presence with a new order process and online shop now allows users to enter their zip code and select a service provider based on customer ratings, price, and other criteria. The first services to go live were apartment cleaning, removal cleaning, window cleaning, textile cleaning, and carpet cleaning - the latter with pick-up and delivery service in the German-speaking part of Switzerland.
Project Category: Digital Product and Web Experience
Title: Cosmobutler Marketplace
Industry: B2C Internet Marketplace
Objectives: Relaunch of the brand new marketplace with a fresh User Experience and Design, CRM for managing orders and a logistics app for delivery management. The existing CI, especially the visual language, prevented the client from being perceived as an innovative and unique company. The objectives included:
- Business model ideation
- Portraying a fresh image as an innovative, friendly and approachable marketplace
- User friendly marketplace for end customers
- Customer acquisition strategy through digital marketing combined with A/B testing of landing pages
- Scalable CRM for customer service
- Order management and delivery application for service providers
B-works role: Strategy and Ideation, User Experience and User Interface Design, Front- and Back-end Development
Technology:
- Marketplace: AngularJS Front-end, Laravel Back-end with RESTful API
- Website: Drupal 8 CMS
- Payment gateway: Stripe
Project size: 200+ days, with 6 B-works team members