Leveraging Drupal to improve User Experience

Pistor

CLIENT Pistor

YEAR 2018

ROLE UX/UI, Web Development with Drupal, Application Development

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Summary

Project category: Web Experience

Title: Pistor Website Relaunch

Client: The leading Swiss B2B supplier for bakeries, restaurants and nursing homes, based in Rothenburg.

Industry: B2B consumer goods, Hospitality

Objectives: Relaunch of the corporate website as a Drupal 8 web platform with improved UX for clients by merging three old websites (over 20,000 pages) into one. Individual goals of the project included:

Setting up a content management system (CMS) with Drupal 8
Custom application development, including event registration
Integration of the frontend and backend with a RESTful API
Implementation of technical and on-page search engine optimization (SEO) in German and French
Migration of two old domains to include them in the new website
Connection of external data collection tools and Google Analytics, as well as tracking the conversions (e.g. banner clicks) via Google Analytics Events
Relaunch of the website within 6 months

B-works role: Drupal development, CMS user experience, application development

Technology: CMS Drupal 8, RESTful API to a headless Front-End

Project size: 200+ days with 6 team members at B-works

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Our work

B-works tackled this comprehensive project - which required over 20 team members, including 6 from B-works, a frontend agency, the client, and a copywriting agency - by first putting together the B-works team with the right skills and experience.

The backend team consisted of a senior product owner and two senior full-stack developers with over 10 years of Drupal experience. The team for content, SEO and analytics was composed of a senior product owner and two SEO and content management specialists with respective expertise. The project management and execution were carried out with Scrum by these two individual project teams at B-works.

Process and tools:

The following factors were decisive for the successful and timely implementation of this project:

Kick-off meeting to define the project goals and KPIs to be achieved
Building a team of six, consisting of a senior product owner, two senior full-stack developers, two SEO experts, and a content management specialist
Weekly progress reports with the customer and the frontend agency
Weekly sprints with sprint review, retrospective and planning
Backend development with Drupal 8
Monthly on-site meetings with the client and the staff of the Pistor core team
Monthly time reporting with Jira
Agile testing by the content team and parallel bugfixing by the backend team

Technologies employed:

PHP
Drupal 8 content management system (CMS)
Drupal 8 backend development
RESTful API to a headless Front-End

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Key Benefits for the Client

The main challenges that B-works faced in this project were the gathering of information from over 20 team members (distributed among external agencies and the client) and the alignment to a joint go-live date. The parallel testing during the creation of websites with individually developed modules and agile bugfixing enabled the optimization of throughput times and ultimately led to a punctual go-live.

Delivery within the budget and deadline, 6 months after the start of the project

On-page SEO and analytics for optimal visibility on search engines and creation of custom analytics dashboards

User-friendly CMS with Drupal 8, which allows the client to easily manage large media sets and over 20,000 pages

Seamless integration with external APIs and existing legacy applications

Leveraging Drupal to improve User Experience

Pistor

Summary

Our work

Key Benefits for the Client

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