Simpley is an AI-based hotel website and marketing tool that offers a modern, mobile-first website for hotels with under 50 rooms.
The value proposition for these hotels includes a fully functional 30-day free trial with no credit card required. Simpley helps hotel owners market their properties and manage all their bookings in one place, with an intuitive website editor that allows them to add and edit text and images without IT knowledge.
The booking engine includes simple booking, best price guarantee, an intelligent calendar, unlimited room categories, and multiple currencies. Simpley offers unlimited OTA channels, increasing online visibility and avoiding overbooking through the channel manager. Hotels can choose from over 80 PMS integrations, connecting their Simpley website and marketing to their existing PMS.
With Simpley, hotels can focus on what they love while Simpley takes care of their website and marketing. The value proposition for hotels with under 50 rooms is to receive a complete IT, booking, and marketing solution on autopilot, saving countless hours of management and control of their marketing agency. Additionally, Simpley offers a 50% reduction in costs, costing €299 monthly compared to a large investment in website, design, SEO, content, translations, channel manager, and analytics. Simpley boasts a a superior conversion rate compared to the industry average for hotel websites of 2%, resulting in 55% more bookings. Simpley's modern website and marketing tools enable hotels to increase their online visibility and drive more bookings at a lower cost, making it an ideal solution for hotel owners with under 50 rooms.
Project category: SaaS Product Development
Client: Simpley, a B-works Portfolio Company
Industry: B2B, SaaS, Hotel
Objectives: Develop a hotel website and marketing SaaS product that provides a website builder, booking engine, and an easy-to-use UX/UI for low cost. Development of the Simpley website and SaaS product. The project included the following activities:
- Ideation with 4 B-works team members
- Validation with newly acquired Simpley clients
- Product development: Development of the Simpley website and SaaS product
- Marketing: Developing a go-to-market strategy focusing on early adopters first and then expanding to a broader market
- Scaling: Hiring a team of co-founders and early employees, setting up company structures and operations for growth
B-works role: Discovery, SaaS product development, Business Model Validation, Marketing, Scaling
Project size: 12 months with 6 B-works team members