A website is indispensable for companies of all sizes to be visible online and gain new customers. However, choosing the right web agency for concept, design, and technical implementation is crucial to actually achieving your company’s goals with the website. This article explains the…
The Importance of Partnerships for Innovation in Renewable Energy The energy transition is advancing at a rapid pace. According to a study by the International Energy Agency (IEA), electricity generation from renewable sources accounted for over 38% of the global energy mix in 2021,…
Introduction Large enterprises face constant pressure to sustain innovation and identify new avenues for growth. However, established organizations often struggle to maintain innovation momentum over the long-term. Potential roadblocks include risk aversion, rigid systems, short-term thinking, misaligned incentives, and organizational inertia [1]. These barriers…
The Science Behind 1.5°C Warming The concept of net zero emerged from the alarming scientific consensus that human activity since the industrial revolution has already warmed the planet by 1.2°C above pre-industrial levels (IPCC, 2021). As an aerospace engineer fascinated by the physics of…
Conversion Rate Optimization: Customer Personas And Buying Stages How do we start with Conversion Optimization? A sure-fire guide to get more out of each website visitor by improving your Conversion Rate through Customer Personas and by understanding the different Buying Stages of customers. Overview…
Embracing the Call for a Sustainable Tomorrow https://www.youtube.com/watch?v=ES5pbSXiHD4 As the founder of B-works, I’ve had the honor of working with clients such as the Swiss government, Baloise, the University of Bern, and innovative sensor technologies. Our journey as a digital venture builder has been…
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